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ANIME'S ON. DIG IN.
2020 FALL CAMPAIGN

Latching onto the common feeling of back-to-school excitement, we positioned this season as the stuff to get the good kind of anxious for—the limited edition Lunchable, a 64-count box of crayons, coolers full of fruit punch, sidewalk chalk at recess… it’s like the 4:00 PM anime block that never ends.

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Credits:

Art Direction - Thomas Roach
Video Art Direction - Walter Parenton

Guest Artist - Utomaru

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Fall Season Preview

Key Art EP

OUR WORLD IS YOURS
2021 WINTER CAMPAIGN

We were reminded of another time when the world was collectively focused on the end of the year: 1999. Paying homage to Y2K and the aesthetic that followed, we set out to remind fans that we’ll get through this, hand-in-hand, just like we always have. The virtual world is now more connected than ever—and though reality may keep us apart, anime can keep us connected.

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Credits:

Art Direction - Thomas Roach and Julian Goldstein
Video Art Direction - Walter Parenton and Israel Isás

Sound Artists - Andrew Manson and Austin Black

Copywriter - Jonna Miller and Justin Salva Cruz

Guest Artist - Seerlight

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Winter Season Trailer

Key Art EP

TENEMOS SABOR
LATAM CAMPAIGN

In 2020, Funimation made its debut in Latin America, I oversaw the Lead Art Director, Enrique and he shaped a campaign that would echo the company's voice within the region. Their brainchild, the "TENEMOS SABOR" campaign, emerged as the conduit connecting the vibrant worlds of anime and Latin American culture.

The team was able to forge an authentic campaign tailored for the Latin American audience, seamlessly introducing them to the captivating universe of Funimation.

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Credits:

Art Direction - Enrique Mendoza

Graphic Design - Ivan Canevaro

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